$30.00 - $33.20 hourly
Kelly Services South San Francisco, CA, USA
Dec 28, 2018Temporary
For over 70 years, Kelly Services has been offering exceptional employment opportunities to some of the most talented individuals in the marketplace. Today we are proud to offer a contracted role with a Biotechnology firm. This is a fantastic opportunity to gain valuable experience and learn more about the Biotech industry. If you're looking for reliable, full-time work in the South San Francisco area, don't hesitate to apply! The Regional Marketing Program Specialist is part of the commercial organization supporting the Genetic Sciences Division (GSD) portfolio. This individual will work with regional marketing managers, global marketing and field sales, to develop inbound and outbound marketing campaigns/programs in support of commercial business strategy. This person executes on marketing programs by attracting customers during brand awareness and lead capture through consumer journey from nurture, to lead generation, to sale. With a data-driven mindset, this person will examine the attributes of the lead and sale, ensuring impact and repetition. This role will be responsible for print collateral, sales tools and digital marketing to deliver the right message and convert into revenue. Responsibilities: Develop and support strategies for inbound marketing campaigns (e.g., SEO, blog, on domain display, web, email campaigns, social media and commerce) to generate high quality leads. Design and implement a multi-channel account-based marketing strategy, leveraging existing marketing automation and e-commerce platforms. Implement and track activities, adjusting as needed to maximize effectiveness and routinely reporting back on that effectiveness to Sales and Marketing management. Work collaboratively with regional/global marketing and other cross-functional roles, providing input for outbound marketing strategy/mix. Collaborate with analytics team on findings. Provide inputs on priorities and identify roadblocks, being solutions-minded. Track and benchmark inbound and outbound marketing spend and forecast, looking for optimization, growth, insights, or retirement opportunities. Requirements: Bachelor's degree in the marketing or business/communications. Minimum 5 years of experience in marketing, marketing automation, e-commerce, and/or product marketing in life sciences or high-tech industry. Proven track record and experience in developing outbound and inbound marketing campaigns. Relevant prior e-Marketing and CRM experience. When applying, please note that you saw the job posted on the NOVA Job Board. If you need help with your resumé, please see a NOVA Career Advisor.