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Avalon College Advising

About Avalon College Advising (

College admissions expert Jennifer Williams Taylor founded Avalon College Advising to provide strategic guidance on every step of the college admissions process. A former Stanford admissions reader and admission director at Santa Clara University, Jennifer aims to provide transparency to this sometimes complicated process of college planning, essay writing, and talent framing. We believe in honoring each student’s distinctive aspirations, inspirations, and experiences. (Jennifer’s bio:

We care deeply about each student. We offer a structured approach to help students assess their individual strengths, weaknesses, and competencies. Avalon complements high school counselors by providing that extra attention, directed guidance and individualized support. Every extra bit of attention on the college application goes a long way.

Jennifer works closely with students and their parents to discover the unique environment in which each student will thrive.

Since Jennifer launched Avalon, she has consulted with hundreds of families. Avalon’s hub and where students are advised is conveniently located in the downtown Menlo Park office on Oak Grove Avenue.