At Recreational Equipment, Inc. (REI) we believe a life outdoors is a life well-lived.
We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.
Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.
So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.
Being a member-owned co-operative allows us to focus on shared values, not share value.
Annually, more than 70 percent of our annual profits are invested back into the outdoor community through dividends to REI members, employee profit-sharing and retirement, and investments in nonprofits dedicated to the outdoors.
Every year since 2015, we close all our stores on Black Friday. We give all our employees a day off to #OptOutside with family and friends on the busiest retail day of the year. We continue this tradition because we believe in putting purpose before profits. More than 700 organizations and millions of people have joined us. We hope you will, too.
Read more about our collective impact in our stewardship report.